Identity & Brand Development

Roxor

From the Beginning. ROXOR is a brand B&B literally put on the map. When Mahindra brought the 4×4 off-road-only utility vehicle to North America, it didn’t have a brand, let alone go-to-market plans. We created the ROXOR name, logo, story, brand pillars, branding guidelines, taglines, advertising, dealer kits and even the sales reps’ USP phraseology—all needed to launch to an expected goal of over 300 dealers. It was a resounding success.

Start building now.

At B&B we understand that you’ve been dreaming about this moment for a long time and are now just jumping in with both feet. We are excited to take the plunge with you.