Start
Here
Our services and process is informed by our 30 years of experience in the brand development space.
We’ve been there, done that. We know what to do and when to do it, what to avoid and where to focus for the most ROI on your marketing spend.
Process
1. Learn
Starting from the inside out, we immerse ourselves in your organization to develop a belief-led brand framework to guide your business forward. The strategic framework aims to unlock your brand’s belief, unite the leadership team, create brand alignment, define your differentiation, and identify your tribe.
Naming & Nomenclature
Visual Identity System
Voice & Tone
Messaging Frameworks
2.Refine
We’ll perform an audit, not only for your brand, but of the competitive landscape. We will identify where and how your brand is positioned within your industry. We perform a SWOT analysis to outline strengths, weaknesses, opportunities and threats. Our findings will inform marketing startegies.
Market Research
Competitor Audit
Brand Vision & Values
Brand Architecture
Customer Personas
Brand Positioning
1. Learn
Starting from the inside out, we immerse ourselves in your organization to develop a belief-led brand framework to guide your business forward. The strategic framework aims to unlock your brand’s belief, unite the leadership team, create brand alignment, define your differentiation, and identify your tribe.
Naming & Nomenclature
Visual Identity System
Voice & Tone
Messaging Frameworks
2.Refine
We’ll perform an audit, not only for your brand, but of the competitive landscape. We will identify where and how your brand is positioned within your industry. We perform a SWOT analysis to outline strengths, weaknesses, opportunities and threats. Our findings will inform marketing startegies.
Market Research
Competitor Audit
Brand Vision & Values
Brand Architecture
Customer Personas
Brand Positioning
3. Strategize
Starting with benchmarks for current performance and channels, we will create actionable, measurable targets to align with your stated business and brand goals. We will establish and assign budgets, project scopes and timelines to set and manage expectations across the campaign duration.
Goals & Strategic Foundation
Channel Selections
Lead & Conversion Funnels
Marketing Calendar
4. Craft
After building a detailed strategy and marketing plan, we will begin to craft the narrative for your brand. We’ll use existing messaging and brand assets to identify what has equity and how we can leverage the brand touchpoints to further refine our value proposition for your audience and new goals.
Competitor Audit
Brand Vision & Values
Brand Architecture
3. Strategize
Starting with benchmarks for current performance and channels, we will create actionable, measurable targets to align with your stated business and brand goals. We will establish and assign budgets, project scopes and timelines to set and manage expectations across the campaign duration.
Goals & Strategic Foundation
Channel Selections
Lead & Conversion Funnels
Marketing Calendar
4. Craft
After building a detailed strategy and marketing plan, we will begin to craft the narrative for your brand. We’ll use existing messaging and brand assets to identify what has equity and how we can leverage the brand touchpoints to further refine our value proposition for your audience and new goals.
Competitor Audit
Brand Vision & Values
Brand Architecture
We build strategies to help your brand reach new audiences, increase engagement, drive customer awareness and grow your business.
Process
5. Position
Understanding your position in the mind of your consumer is the most important element in knowing what your audience wants and how your organization can serve that need/want. Our messaging will zero in on that differentiator so our broadcast is not dilluted by ambiguity or noise from your competition.
Naming & Nomenclature
Visual Identity System
Voice & Tone
Messaging Frameworks
6. Create
This is where we turn all of those ideas and words into living, breathing and tangible touchpoints. We may help establish or update your brand tagline, brand identity, colors, website, social channels and other critical brand touchpoints to proceed with consistency across your brand ecosystem.
Market Research
Competitor Audit
Brand Vision & Values
Brand Architecture
Customer Personas
Brand Positioning
5. Position
Understanding your position in the mind of your consumer is the most important element in knowing what your audience wants and how your organization can serve that need/want. Our messaging will zero in on that differentiator so our broadcast is not dilluted by ambiguity or noise from your competition.
Naming & Nomenclature
Visual Identity System
Voice & Tone
Messaging Frameworks
6. Create
This is where we turn all of those ideas and words into living, breathing and tangible touchpoints. We may help establish or update your brand tagline, brand identity, colors, website, social channels and other critical brand touchpoints to proceed with consistency across your brand ecosystem.
Market Research
Competitor Audit
Brand Vision & Values
Brand Architecture
Customer Personas
Brand Positioning
7. Broadcast
One of the biggest keys to success, in any industry, is the content you curate and broadcast. Broadcast is the distribubution of your content across a variety of identified channels. We will work with identified budgets to help choose the right mix of channels to reach and engage with your audience.
Goals & Strategic Foundation
Channel Selections
Lead & Conversion Funnels
Marketing Calendar
8. Measure
Is the strategy working to achieve your stated brand goals? We will setup metrics and KPI’s to measure broadcasting efforts and then adjust the dials as needed to increase awareness, drive traffic and/or generate conversions. The findings will help to leverage the data and successes to broaden your reach.
Competitor Audit
Brand Vision & Values
Brand Architecture
7. Broadcast
One of the biggest keys to success, in any industry, is the content you curate and broadcast. Broadcast is the distribubution of your content across a variety of identified channels. We will work with identified budgets to help choose the right mix of channels to reach and engage with your audience.
Goals & Strategic Foundation
Channel Selections
Lead & Conversion Funnels
Marketing Calendar
8. Measure
Is the strategy working to achieve your stated brand goals? We will setup metrics and KPI’s to measure broadcasting efforts and then adjust the dials as needed to increase awareness, drive traffic and/or generate conversions. The findings will help to leverage the data and successes to broaden your reach.
Competitor Audit
Brand Vision & Values
Brand Architecture
We know the playing field and understand your competition. We analyze their strengths and weaknesses and we develop a playbook to leverage your skillsets and position your team to work together for the wins.
Process
9. Learn
Starting from the inside out, we immerse ourselves in your organization to develop a belief-led brand framework to guide your business forward. The strategic framework aims to unlock your brand’s belief, unite the leadership team, create brand alignment, define your differentiation, and identify your tribe.
Naming & Nomenclature
Visual Identity System
Voice & Tone
Messaging Frameworks
10. Refine
We’ll perform an audit, not only for your brand, but of the competitive landscape. We will identify where and how your brand is positioned within your industry. We perform a SWOT analysis to outline strengths, weaknesses, opportunities and threats. Our findings will inform marketing startegies.
Market Research
Competitor Audit
Brand Vision & Values
Brand Architecture
Customer Personas
Brand Positioning
9. Learn
Starting from the inside out, we immerse ourselves in your organization to develop a belief-led brand framework to guide your business forward. The strategic framework aims to unlock your brand’s belief, unite the leadership team, create brand alignment, define your differentiation, and identify your tribe.
Naming & Nomenclature
Visual Identity System
Voice & Tone
Messaging Frameworks
10. Refine
We’ll perform an audit, not only for your brand, but of the competitive landscape. We will identify where and how your brand is positioned within your industry. We perform a SWOT analysis to outline strengths, weaknesses, opportunities and threats. Our findings will inform marketing startegies.
Market Research
Competitor Audit
Brand Vision & Values
Brand Architecture
Customer Personas
Brand Positioning
11. Analyze
Starting with benchmarks for current performance and channels, we will create actionable, measurable targets to align with your stated business and brand goals. We will establish and assign budgets, project scopes and timelines to set and manage expectations across the campaign duration.
Goals & Strategic Foundation
Channel Selections
Lead & Conversion Funnels
Marketing Calendar
12. Thrive
After building a detailed strategy and marketing plan, we will begin to craft the narrative for your brand. We’ll use existing messaging and brand assets to identify what has equity and how we can leverage the brand touchpoints to further refine our value proposition for your audience and new goals.
Competitor Audit
Brand Vision & Values
Brand Architecture
11. Analyze
Starting with benchmarks for current performance and channels, we will create actionable, measurable targets to align with your stated business and brand goals. We will establish and assign budgets, project scopes and timelines to set and manage expectations across the campaign duration.
Goals & Strategic Foundation
Channel Selections
Lead & Conversion Funnels
Marketing Calendar
12. Thrive
After building a detailed strategy and marketing plan, we will begin to craft the narrative for your brand. We’ll use existing messaging and brand assets to identify what has equity and how we can leverage the brand touchpoints to further refine our value proposition for your audience and new goals.
Competitor Audit
Brand Vision & Values
Brand Architecture
Let's get started on your growth.
We’re passionate about consulting with fearless leaders ready to build brands that shape culture. Let’s talk about how B&B can help you become a change-maker. Send us an email, fill out the form, or drop us a line at (619) 501-3392.
Reach
Out
Reach
Out
Let's get started on your growth.
We’re passionate about consulting with fearless leaders ready to build brands that shape culture. Let’s talk about how B&B can help you become a change-maker. Send us an email, fill out the form, or drop us a line at (619) 501-3392.
Work
Brand Development
Brand Management
Advertising Campaigns
Marketing Campaigns
Marketing Management
Services
Brand Development
Brand Management
Advertising Campaigns
Marketing Campaigns
Marketing Management
Team
Brand Development
Brand Management
Advertising Campaigns
Marketing Campaigns
Marketing Management
About
Brand Development
Brand Management
Advertising Campaigns
Marketing Campaigns
Marketing Management