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About Brands & Brawn

Built for service-based operators. Designed to solve problems.

Designed to Solve Problems

Brands & Brawn was built to solve a problem we saw repeatedly inside growing organizations: effort increases, marketing activity expands, but momentum becomes inconsistent and leadership visibility declines.

As businesses grow, brand perception, demand generation, and operational systems often evolve at different speeds. When those elements drift out of alignment, growth begins to feel reactive instead of intentional. Teams work harder, but progress becomes less predictable.

We help organizations bring those elements back into alignment.

Our work connects brand strategy, identity, digital experience, demand systems, and operational infrastructure into one cohesive framework designed to support growth under real business pressure. Rather than layering tactics on top of complexity, we focus on building clarity, structure, and systems that allow leadership teams to make confident decisions.

The result is not just increased visibility or improved marketing performance. It is operational clarity, measurable momentum, and a foundation that supports sustainable growth.

What Makes Us Different?

Brands & Brawn is not structured like a traditional agency.

We do not operate as a lead vendor, a design-only studio, or a campaign factory focused on short-term activity. Our role is to design and align the systems that allow growth to remain stable as demand, complexity, and expectations increase.

Many organizations work with multiple vendors — one for branding, another for websites, another for advertising, and others for automation or analytics. While each discipline may perform independently, the lack of alignment between them often creates friction, inefficiency, and missed opportunities.

Our approach integrates these layers into a single performance framework.

This means:

  • brand signals reinforce credibility and trust
  • digital experiences guide decision-making and conversion
  • demand systems generate consistent opportunity flow
  • operational infrastructure captures, tracks, and optimizes performance

Everything we design serves a defined purpose. Nothing is built in isolation. The objective is not activity, but alignment, ensuring each component strengthens the effectiveness of the others.

Our Core Beliefs

Brands & Brawn was built on a simple belief:

Brand without execution is theory.
Execution without strategy is noise.

We believe growth happens when positioning is precise, messaging is disciplined, and execution is structured. Most organizations do not fail because of a lack of effort. They fail because there is no unified system guiding that effort.

Our philosophy centers on:

  • Strategic clarity before creative output
  • Alignment before acceleration
  • Measurable outcomes over marketing activity
  • Systems that scale beyond individual campaigns

We are not interested in momentary spikes. We build durable brand equity supported by repeatable performance engines.

When strategy, execution, and accountability operate together, performance compounds.

Brands & Brawn is led by operators, not commentators.

Our leadership team brings experience across brand development, performance marketing, experiential execution, and executive-level marketing strategy. We understand both the creative and operational sides of growth because we have built and scaled initiatives inside real organizations.

Leadership at B&B means:

  • Direct involvement in strategic direction
  • Clear accountability structures
  • Decisive decision-making frameworks
  • Transparent communication with stakeholders

We embed alongside executive teams to ensure brand vision translates into operational action. We challenge assumptions, sharpen positioning, and maintain forward momentum.

Our role is to provide clarity, discipline, and leadership at every stage of growth.

Growth rarely breaks because of a single failure point. More often, performance declines when disconnected components create friction across the organization.

We apply systems thinking to identify how brand perception, buyer behavior, operational workflows, and performance data interact. By understanding these relationships, we design solutions that improve not just one metric, but overall momentum.

This approach allows organizations to reduce inefficiency, improve decision-making, and maintain stability as complexity increases.

We believe execution quality determines whether strategy delivers results.

Our standard is grounded in discipline, clarity, and accountability:

  • work is aligned with defined objectives
  • complexity is introduced only when necessary
  • performance is measured and refined continuously
  • communication remains direct and transparent

We are deliberate in our work and intentional in our decisions. This discipline allows organizations to move forward with confidence and maintain progress over time.

Most teams need alignment, not more tactics.

Ready To Build A Brand And Growth System That Scales?

The Brands & Brawn Team

Tony Cavaliere

President
Strategy & Direction

With a passion for design and 25 years’ experience in brand development, Tony has a keen sense of the relationship between brand strategy and creative aesthetic. To put it mildly, he’s obsessed with brands and how they communicate and interact with customers.

After attending California State University, Long Beach, Tony launched a career in graphic design with Sideout Sport, where he got his first taste of the behind-the-scenes world of action sports apparel. Years later, after serving as Art Director of several more well-known brands, Tony set out on his own as a freelancer. Successful partnerships with names like OP, Quiksilver, TYR Sport, Vans, Reebok and a long list of industry startups honed his creative skills and convinced him that a guiding vision and creative consistency are critical to brand success.

With this clarity, Tony has since brought his unique talent and experience to an array of industries, especially the tech arena. He continually helps companies from small enterprises to Fortune 500’s better understand their brands and effectively communicate with customers.

When he’s not in the office, Tony enjoys surfing, standup paddleboarding, hiking and most outdoor sports. He also likes serving at church and volunteering in his community. A dedicated family man, Tony and his wife are raising two teenage boys in Orange County, California.

Dara Holland

Dara Holland

Content Director
Messaging & Communication

Dara is a woman of words. Many, many words. But fortunately, when it comes to bringing brawn to your branding project, they’re only the words you need. She writes copy for a diverse group of industries—travel, legal, sports apparel, commercial real estate and more—and business articles and blogs for clients ranging from entrepreneurs to Fortune 500 companies. Dara also ghosts for CEOs, attorneys, marketing directors . . . pretty much anyone who needs to communicate effectively, but lacks the time, talent or patience—sometimes all three—to grapple with words and string them together in ways that entice you to read them.

Born and raised in SoCal, Dara has a B.A. in economics from the University of California, Davis (where she also studied writing), an MBA from the University of Texas, San Antonio and a corporate background working for Toyota, Lexus, Neiman Marcus, Kia and Mercedes-Benz. She’s passionate about learning and communicating, especially when they intersect to create authentic branding—the kind that moves people and brings true connection between product and customer.

Dara is married to her best friend and has three teenage children. She credits her faith, family and furry babies with keeping her sane . . . and fueling her joy.

Danny Unterkofler

Danny Unterkofler

Web Director
Digital Experience

As someone who’s passionate about helping others share their gifts with the world, Danny and website development are a natural fit.

Through years spent creating cool, highly functional websites for many churches and businesses, Danny has become more and more passionate about website development and its interrelation with graphic design. He’s also built a valuable skill set that allows him to deftly transform concept into reality. Similar to how he taught himself to play guitar in uniquely expressive ways, Danny approaches every project with a nimble and creative mindset. His work makes all the difference for B&B clients looking to establish a compelling online presence.

When Danny’s not bringing his magic to websites, he’s spending time with his wife and two sons: the true inspiration behind everything he does. Danny and his wife—who, like Danny, is a local pastor—care deeply about seeing people thrive spiritually. It’s this keen focus on people, combined with his other talents, that enables Danny to come alongside others and help them achieve their visions.

Besides website management and family, Danny also loves playing guitar, reading, coffee, biking, surfing and anything else that gets him outside.

Juliette Duhaime

Juliette Duhaime

Social Media Director & Content Strategist

Juliette Duhaime leads social media strategy, content development, and audience engagement at Brands & Brawn, helping brands build meaningful connections through authentic storytelling and consistent digital presence.

Growing up between the United States and Argentina, Juliette developed a global perspective and competitive mindset that would eventually lead her to become a World Champion stand-up paddle athlete. Today, she brings that same energy, discipline, and drive into the world of marketing and content creation.

At B&B, Juliette oversees social media strategy, content planning, audience engagement, and community growth across multiple client accounts. She plays a key role in transforming brand messaging into content that feels human, relatable, and actionable, ensuring every post, video, and campaign strengthens the connection between brands and their audiences.

Beyond strategy, Juliette is often in front of the camera as well as behind it. She regularly develops, produces, and appears in client content, serving as an authentic brand representative in video campaigns, social media initiatives, and digital advertising efforts. Her experience spans content creation, video production, social media marketing, and audience development, allowing her to bridge the gap between creative execution and measurable business growth.

Fluent in English, Spanish, and Portuguese, Juliette brings a multicultural perspective to every project and helps brands communicate effectively across diverse audiences and markets.

Based in Brazil, Juliette continues to train and compete internationally while sharing her passion for personal growth, performance, and adventure. Whether she's building communities online or competing on the water, she believes the strongest results come from consistency, authenticity, and showing up every day with purpose.

Emile Modesitt

Video Director
Storytelling & Production

Emile’s native language is not, in fact, English, but Video-Nerd. You might not notice at first, but you’ll soon realize at least half his vocabulary is technical jargon:

“Push it to 3200, it’s got dual native ISO so the noise floor is the same. Swap out the CFast cards and set the Atomos to 4K CinemaDNG. We’ll key out the green in post and warp stabilize the shaky bits.”

Suffice it to say, Emile loves video and, more importantly, what you can do with it: tell a story.

With a background in narrative filmmaking and a degree in Film Production from San Diego State University, storytelling has always been front and center in Emile’s work. He knows that for people to connect with a film, a concept, a product, a brand, it has to have a story — one that people stop scrolling and turn up the volume to watch. And telling that story with a camera, well, that’s where all the technical jargon comes in handy.

Even though he’s a self-proclaimed geek, you won’t find Emile sitting in front of the computer all day. When he’s not running around with a camera in his hands, you’ll find him climbing boulders, carving waves, floating through powder, and flying across the desert on two wheels — though he’ll still probably have a camera on him. Or two.

Sandi Deever

Sandi Deever

Media Director
Visibility & Operations

When it comes to data, math and analytics, Sandi is a certified geek. Born in Honolulu and raised around the country, Sandi has her BS in computer science from Cal State Fresno and has been thriving in the digital world for years.  Her passion for digital media shows in the enthusiasm she brings to each project, and she has “the numbers” to prove it.

At BNB, Sandi provides strategic direction for client digital marketing campaigns and works collaboratively to develop social media geared towards specific business objectives.  To say she enjoys building game-changing digital campaigns is an understatement. During work hours, she loves to construct strategies, formulas and campaigns that blow up her client’s metrics.

Sandi also acts as lead strategist for BNB online marketing, managing BNB’s digital programs and organic social media efforts. In this capacity, she has led programs in web design, web development, SEO, pay-per-click advertising, online marketing campaigns, social media marketing strategy and online initiatives.

When Sandi’s not wrangling and driving numbers, she’s either serving others, doing something water-related, walking the dog, or riding her Peloton. 

Sandi and her husband live with their two daughters in beautiful San Clemente, California.

Matthew Morgan

Matthew Morgan

Photographer
Visual Stylist

Matthew is a professional photographer, entrepreneur and self-described “lover of things old and appreciator of things new.” As a successful portrait and commercial photographer, he’s traveled the country to shoot noted athletes like Shaquille O’Neill, Drew Brees, skate legends Duane Peters and Jason Adams and a host of Olympic medal contenders. His work has been featured in several major print and online publications, including Martha Stewart Weddings, Elle Magazine, Huffington Post, Vice Magazine, Brides Magazine, The Knot and more.

After earning a Business Management degree from Pepperdine University, Matthew spent time in the corporate world before launching and quickly growing his own photography company. Over the last decade, he’s refined his craft and become increasingly expert at high-level photo production as well as outdoor, natural light and lifestyle photography.

When he’s not taking pictures of an NBA superstar, fabulous wedding or other subject of intrigue, Matthew prefers the company of his best friend and wife, Ashlee. A native Southern Californian and “graced one,” he also enjoys thumbing through theology books, surfing and playing beach volleyball, listening to all kinds of music, watching films with subtitles, eating Ben & Jerry’s ice cream and sipping a really good scotch.

Guy Boicey

Guy Boicey

Technical Director
Development & Systems

Guy is B&B’s resident “computer guy,” our guru of all things code who saves the day through massive IT knowledge.
Guy’s 30-plus years in computer science began at the age of ten, when he became obsessed with the newly-released Commodore VIC-20. From there, he moved on to the Commodore 64 before attacking his first PC—a Zenith!—around 1986. Thus began a lifelong journey that’s taken Guy from computer-crazed kid to coding rock star.

Today, Guy’s extensive experience in the computer industry includes everything from building PCs to writing software and creating networks for small to large companies. This means he’s fluent in many languages no one will ever speak, such as C#, JavaScript, Python, PHP, SQL and more. In short, Guy is the behind-the-scenes guy you need to make your website, apps and all things digital live long and prosper.

Guy grew up in SoCal, but has a bit of southern drawl he picked up while once living in Mississippi. When he says “ray row,” he actually means “railroad.” Plus, he might refer to you as “y’all” even if you’re standing there alone.

When Guy’s not knee deep in writing code, he’s knee deep in reading books, constructing Legos, or playing an RPG video game. He also loves spending time outdoors, especially with his wife and three dogs.

Albert Perez

Albert Perez

Director of Digital Strategy

Albert brings a unique blend of tech, entrepreneurship, and communication to the team at Brands and Brawn. Leveraging the latest tools available, Albert enjoys connecting the dots between AI applications, no-code platforms, and a variety of databases. When you meet Albert, you’ll see a natural charisma, excitement and passion brew for new technological solutions.

As a recent graduate from the University of Texas at Austin, Albert was recognized as the 2022 UT Austin Chapter President of the Year, 2021-2022 Representative of the Moody College of Communication, City-Council Liaison and was the runner-up for UT Student Body President. His working experience originally stems from being a freelance social media manager, then moving into a three year role as an associate with digital asset hedge fund, Tradecraft Capital and his recent project, Blueprint Knowledge.

Systems Support Growth. Creative Makes It Brilliant

Exceptional Creative is What Turns Good Campaigns Into Great Ones.

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